Director of New Business Development
From April 2006 - January 2008, I worked with the "Ventures" sales team to roll out programs that would enable our local clients to create targeted advertising and marketing campaigns that would leverage “new media” (social networks, interactive content, pay-per-click) with “traditional media” (Local Network Television). Examples ranged from producing a weekly plastic surgery “info-tainment” series titled “A New You,” to deploying a commercial spot based tourism vignette series titled “All In A Days Drive.” I also developed plans for maximizing revenue potential through e-commerce and loyalty systems. (see letter of recommendation).
Below are just a few of the many "Spots & Dots" programs I developed, sold, produced, and administrated.