Think Pokemon Go and Valu-Pak.

A class project turned into a business model when I got the idea to use Augmented Reality as a novel delivery method for deploying a digital coupon system tied into a print & radio campaign of driving "foot-traffic" to the Columbus Free Press news-stands.

The Idea; Publish a casual AR game that rewards users with real-world coupons for visiting participating sponsors in the monthly magazine.  On-premises participation results in more rewards!